The Single Financial Guidance Body (SFGB) officially launched this month (from 1 January).
The executive non-departmental public body, sponsored by the Department for Work and Pensions, has been put in place to provide the public with advice on money, debt and pensions. It replaces the three previous government-sponsored guidance bodies, the Money Advice Service, the Pensions Advisory Service and Pension Wise.
The SFGB, which became a legal entity on 1 October, is funded by levies on both the financial services industry and pension schemes.
Sir Hector Sants, SFGB chairman, said: "The new organisation has a clear mission to help everyone manage their personal finances as well as their circumstances allow across the nation. We are creating an organisation which is seen as transparent, accountable, effective and above all respected by all, working hand-in-hand with the industry, our staff and our partners."